NH Foods

Focus

NH Foods is a Japanese business with an Australian subsidiary that exports a wide range of foods globally. NH Foods is one of the largest beef production companies in Australia. The brief from NH Foods was to create a collection of new corporate headshots of the senior management and state teams. The images needed to have an Australian theme.

Create

After discussion with the marketing team, we coordinated a photoshoot at North Sydney under the Sydney Harbour Bridge. We agreed on an outdoor shoot to capture the photos for the Head Office Staff. I kept the set-up simple, as they had a strict timeline to work to. One of the marketing teams was assigned to assist me with holding reflectors as needed.

The second shoot for the State Team was located near Strathfield. We chose a park located near the office to provide a fresh, outdoor feel to the images. At both photo sessions, we also captured a variety of team photos that are able to be used within the organisation. As usual, I provided the team with a gallery of images for approval. I then proceeded to do the final edit on the images, which included softening of facial lines, removal of temporary skin blemishes, fly-away hairs and so on.

Extend

The range of images of the Head Office and State teams from NH Foods are used across various marketing mediums, including the website, corporate presentations and other internal and external forms of communication.