Alteris Financial Group provides financial advisory and management for individuals and families. They have a program ‘Alteris Women’ designed to support women to be in control of their financial activities. As part of the ‘Alteris Women’ activities, they hosted an International Women’s Day event in 2021 held at The Butler in Potts Point. I was engaged by Alteris to capture the event.
I’ve worked with Alteris previously, so I was already familiar with some of the team. On arrival at the event, I introduced myself to the Senior Management Team and the staff at The Butler. I became familiar with the venue and I reviewed the event plan to ensure that I was ready at any moment to adapt and capture the moment. The venue had a variety of photography challenges associated with an event. Including the positioning of the people at the tables, and a large open air balcony that needed adaptation when moving around the venue.
International Women’s Day is becoming more important each and every year. There were a range of speakers and I enjoyed capturing the images. An important part of the process was to edit the images in a style to suit the branding of Alteris Women.